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The most common products to be promoted in this way are automobiles. Frequently, all the important vehicles in a movie or television serial will be supplied by one manufacturer. For example, The X-Files used Fords, as do leading characters on 24. The James Bond films pioneered such placement.[13] The 1974 film The Man with the Golden Gun featured extensive use of AMC cars, even in scenes in Thailand, where AMC cars weren't sold, and had the steering wheel on the wrong side of the vehicle for the country's roads. In XXY (2007) all vehicles depicted are Toyotas, even though the film takes place in South America; the film's credits acknowledge the automaker as having funded portions of the film's production. The last two Bond films had used vehicles from Ford or its subsidiaries. In Bad Boys 2, Transformers and The Matrix Reloaded, almost every car was made by General Motors.
Other times, vehicles or other products take on such key roles in the film it's as if they are another character. Nissan cars also feature prominently in the 'Heroes' TV show, the logos often zoomed in/out of or whole cars shown for a few seconds at the beginning of a new scene. In The Matrix Reloaded, a key chase scene is conducted between a brand new Cadillac CTS and a Cadillac Escalade EXT. The chase scene also features a Ducati motorcycle in the getaway. Three of the James Bond films starring Pierce Brosnan featured a BMW car before fan outcry pressured the producers to return to using the traditional Aston Martin, which was owned by Ford Motor Company at the time and thus brought in more product placement. In addition, a Shelby GT500 is used extensively at the beginning of I Am Legend. In the 2008 movie Taken, Liam Neeson drives Audi cars, first an A3 and a S8 in the final high speed scene on the streets of Paris. All of the cars in the video game Tom Clancy's Rainbow Six: Vegas 2 are manufactured by Dodge